Little Women Personalises CX for Small-busted Shoppers with Brarista’s AI Chatbot

Brarista is proud to announce the launch of its AI-powered bra fitting chatbot in partnership with LittleWomen.com, the UK’s leading lingerie brand specialising in small busts (AAA–A cups). As part of LittleWomen.com's new Lingerie Angels Fitting Service, the Brarista chatbot delivers 24/7 personalised size and style guidance, making bra shopping simpler, faster, and more supportive for small-busted shoppers.

“At LittleWomen.com, we know that finding the perfect fit can feel overwhelming—especially when your needs are so unique,” says Caroline Jackson, owner of LittleWomen.com. “Our goal is to offer expert guidance and confidence through innovative, personalised solutions that truly support our customers.”

Little Women’s AI Fit Chatbot integrates Brarista’s proprietary Fit AI, Style AI, and Care AI technologies. Powered by a verified database of over 15,000 fit records specifically focused on small busts, the chatbot provides accurate size recommendations and helps troubleshoot fit issues with 80% accuracy.

Along with precise sizing, Style AI curates bra suggestions based on individual lifestyle, body shape, and support preferences, transforming complex lingerie browsing into a seamless, confidence-boosting experience. Meanwhile, Care AI handles customer queries with empathy and brand-aligned expertise, mirroring the attentive service LittleWomen.com is known for.

Complementing the chatbot is the Lingerie Angels Service, offering one-on-one video consultations with trained small-bust fitters. This dual approach empowers shoppers to choose between human expertise or instant, AI-driven assistance.

This partnership addresses the costly £10B lingerie returns challenge caused by incorrect sizing. By deploying Brarista’s technology, LittleWomen.com customers enjoy more accurate fittings, better product discovery, and a smoother post-purchase journey—driving down returns and elevating satisfaction.

About Brarista

Brarista is the world’s first AI-powered bra-fitting chatbot platform designed specifically for lingerie retail. By merging advanced AI technology with professional bra-fitting expertise, Brarista revolutionises the online shopping experience and tackles the long-standing challenge of incorrect bra sizing, which affects 90% of consumers and drives dissatisfaction and sales drop-off.

Unlike generic chatbots or simple measuring tools, Brarista offers deep lingerie specialisation, combining professionally graded fitting quizzes, deep learning algorithms, and large language models to democratise expert fitting services at scale. It delivers round-the-clock, personalised, brand-agnostic sizing recommendations through B2B2C white-label software embedded directly within retailers’ websites, free to end-users. Brarista isn’t just another chatbot; it is transforming how an entire industry approaches one of its most persistent challenges.

Book a demo with us to discover how Brarista’s bra fitting chatbot can revolutionise your lingerie shopping experience.