Boobydoo Democratises 20 years of Experience in Sports Bra Fittings with Brarista’s Fit AI Chatbot

Brarista is proud to announce our newest partnership with Boobydoo, the UK’s leading sports bra retailer. For over 20 years, Boobydoo has specialised exclusively in sports bras, offering the widest size range (26-54 band, AA-K cup) and cementing their reputation as the sports bra experts. Research shows that breasts can move up to 15 centimetres during exercise without adequate support, causing pain, tissue damage, and even discouraging younger people from taking part in sport. Boobydoo’s mission has always been to address this issue, and to ensure women and girls can exercise with the comfort and confidence they deserve.

With Brarista, Boobydoo can now extend that support online. By combining their unrivalled fitting expertise with our AI technology, we are making expert guidance instantly available, 24/7. Customers shopping on Boobydoo’s site can access tailored, reliable advice in seconds, ensuring they find their correctly-fitted sports bra every time.

This strategic partnership unites Boobydoo’s unparalleled fitting knowledge and its mission to empower women in sport with Brarista’s cutting-edge technology, we are making expert guidance instantly available, 24/7. Customers shopping on Boobydoo’s site can access tailored, instant, 24/7 fitting guidance, helping active women of all sizes and fitness levels find their perfect sports bra with confidence and ease. This is particularly vital given that exercise-induced breast discomfort is a serious health issue that can act as a barrier to physical activity.

As Charly Rhodes, Managing Director at Boobydoo, explains: “Partnering with Brarista allows us to take this to the next level, combining our human expertise with their scalable AI technology. This means our customers can now get instant, accurate fitting advice at any time, breaking down another barrier to participating in the sports they love.”

This collaboration also marks several important milestones for Brarista:

• the first official public integration of our technology into the sports bra category,

• our first multi-brand client,

• and our first BigCommerce debut.

Together, these achievements show how Brarista’s solution can scale across categories and e-commerce platforms while preserving the trusted expertise of established retailers like Boobydoo.

The partnership also introduces Brarista’s flagship fitting quiz, part of our newly enhanced user experience roll out. Designed to be intuitive and to mimic the professional process of bra fitting by eye, the quiz provides Boobydoo’s 20-year fitting expertise at scale. With just a few quick questions, shoppers receive personalised fit and style recommendations that reflect Boobydoo’s high standards of accuracy and personalised care.

“Working with Brarista has been a fantastic experience,” says Amelia, Brand Manager at Boobydoo. “The onboarding process was seamless and straightforward, and the team’s deep understanding of bra fit and sizing made them the perfect partner. With the help of the AI fit solution, we can now offer tailored recommendations quickly and efficiently, guiding customers to their perfect fit with ease.”

Bella Trang Ngo, Founder of Brarista, shared: “This our first multi-brand collaboration, we are thrilled to join forces with a brand as passionate and knowledgeable as Boobydoo, a powerhouse that has dedicated the last 20 years to making sure that sports bra shoppers can get the best education and services. For both Boobydoo and Brarista, the partnership is more than strategic; it's also deeply personal to our female teams. Too often, something as simple as not having access to quality fitting services and sports bras limits younger or female participants in sports, affecting their performance, self-confidence, and self-image. It's great that we get to be a part of the movement of empowering this and the next generation of female sports participation.”

She added: “Our mission has always been to use technology to tackle the widespread issue of incorrect bra sizing, which still affects over 80% of women. By integrating our solution with Boobydoo’s vast product range and deep-seated commitment to proper fit, we are creating an unparalleled service that will not only boost customer confidence but also significantly reduce the industry’s high return rates.”

The collaboration is live from September 2025, providing a new layer of support for Boobydoo customers, complementing the brand’s existing in-person and virtual fitting services.

This is only the beginning, as Brarista’s AI platform is ready to support more retailers, more categories, and more customers worldwide. To see more of Brarista in action and explore other use cases, look below for examples of our full capabilities.

About Brarista

Brarista is the world’s first AI-powered bra-fitting chatbot platform specifically designed for lingerie retail. By merging advanced AI technology with professional bra-fitting expertise, Brarista revolutionises the online lingerie shopping experience, solving the pervasive issue of incorrect bra sizing.Born from the need to eliminate bra sizing confusion-which affects 90% of consumers and drives dissatisfaction and sales drop-off.Brarista combines professionally graded fitting quizzes, deep learning algorithms, and large language models to democratise expert fitting services at scale. Whilst competitors offer generic AI chatbots or basic fitting tools, Brarista provides deep lingerie specialisation. It uniquely delivers round-the-clock personalised, brand-agnostic products sizing recommendations through a B2B2C white-label software embedded directly on retail clients' websites, free for end-users.Brarista isn't just another chatbot, it's transforming how an entire industry approaches one of its most persistent challenges.

Book a demo with us to find out how our bra fitting chatbot can revolutionise your business.