Latched Powers the Future of Maternity Bra Fitting with Brarista’s AI Chatbot

Brarista is delighted to announce our newest partnership with Latched, the award-winning UK maternity activewear brand supporting women through pregnancy, breastfeeding, and beyond.

Founded by Natalie Ward, Latched was created from a mother’s first-hand experience of how hard it can be to find high-performance activewear that adapts to a changing body. From maternity leggings to nursing sports bras, Latched has become a trusted companion for active, confident mothers seeking comfort, support, and style.

“I wanted to offer more sizing support to women navigating a whole new chapter of their lives,” Natalie shared. Now, with Brarista’s AI-powered fitting technology, Latched customers can access expert guidance anytime, anywhere. Powered by lingerie professionals, Brarista’s conversational chatbot brings the reassurance of a boutique fitting room straight to the shopper’s screen.

Pregnancy and postpartum are times of extraordinary change, both emotionally and physically. Breasts can fluctuate multiple cup sizes, ribcages expand, and comfort needs evolve rapidly. That’s why the right fit matters more than ever.

Through this collaboration, shoppers on the Latched website can receive tailored size and style recommendations in minutes, adapted to their body, stage, and lifestyle. Whether breastfeeding, returning to exercise, or simply too busy to visit a fitting room, mothers can now find their perfect fit from the comfort of home.

Natalie describes the partnership so far as “exceptional,” noting that everything has been straightforward, professionally handled, and supported by a team who are “very personable and experts at what they do.” As we move through the early testing phase together, she’s confident that the solution will bring real value and help grow both businesses.

Built on Brarista’s database of over 20,000 verified fit records, the tool combines advanced algorithms with expert fitting knowledge to ensure every recommendation aligns with Latched’s thoughtful designs and dedication to support.

And this goes beyond software. By giving Latched access to our expert fitting team, we collaborated to overhaul their product sizing charts. A reminder that Brarista isn’t just a tech solution - we’re an extension of the fitting team, committed to improving the way women shop and feel supported.

This partnership marks Brarista’s first maternity-focused collaboration, expanding our technology into the motherhood and nursing category. “Every mother deserves the confidence to move freely, nurse comfortably, and feel supported in her changing body,” says Bella Trang Ngo, Founder of Brarista. “We’re proud to pair Latched’s much-needed products with our intelligent fit technology.”

The collaboration not only helps mothers feel their best but also reduces unnecessary returns, which is a win for customers, retailers, and the planet. As both brands continue to grow, this partnership stands as a reminder that innovation and empathy can, and should, go hand in hand.

About Brarista

Brarista is the world’s first AI-powered bra-fitting chatbot platform designed specifically for lingerie retail. By merging advanced AI technology with professional bra-fitting expertise, Brarista revolutionises the online shopping experience and tackles the long-standing challenge of incorrect bra sizing, which affects 90% of consumers and drives dissatisfaction and sales drop-off.

Unlike generic chatbots or simple measuring tools, Brarista offers deep lingerie specialisation, combining professionally graded fitting quizzes, deep learning algorithms, and large language models to democratise expert fitting services at scale. It delivers round-the-clock, personalised, brand-agnostic sizing recommendations through B2B2C white-label software embedded directly within retailers’ websites, free to end-users. Brarista isn’t just another chatbot; it is transforming how an entire industry approaches one of its most persistent challenges.

Book a demo with us to discover how Brarista’s bra fitting chatbot can revolutionise your lingerie shopping experience.