BRABAR Revolutionises Bra Shopping with Brarista’s AI-Powered Fitting Chatbot

Brarista is proud to announce its partnership with BRABAR, the US-based lingerie retailer known for its commitment to comfort and empowerment. This launch brings Brarista’s AI-powered bra fitting technology to BRABAR’s online store: an accessible, personalised tool designed especially for teens and young women shopping for their first wire-free bra.

At the heart of this launch is the Brarista Fit Chatbot, a seamless, brand-integrated AI assistant that helps BRABAR shoppers accurately find their size, receive personalised product recommendations, and access compassionate guidance on fit and care, all in one intuitive interface.

Wendy Herman, the founder of BRABAR, has long championed the mission to help girls feel comfortable in their own skin. This partnership brings that mission to life with cutting-edge AI that supports young shoppers at every stage of their journey.

Three core AI features support this launch.

First, Fit AI gives BRABAR customers access to an online bra fitting experience with over 80% size accuracy, reducing returns by up to 85%. Importantly, Fit AI is designed to work seamlessly across BRABAR’s dual sizing systems — both the S–M–L style and the traditional band and cup sizing ranging from AA to DDD/F. This cross-format compatibility ensures that the chatbot can provide personalised recommendations that translate effortlessly between sizing methods, catering to diverse customer preferences and making the fitting experience truly inclusive and intuitive.

Second, Style AI curates product suggestions based on each user’s breast shape, lifestyle, and support needs, guiding shoppers towards their ideal fit with ease and confidence.

Finally, Care AI manages customer queries with the same attention and empathy the BRABAR team is known for.

Brarista’s expansion from the EU into the US marks a significant step forward in redefining bra shopping for a global audience. With this integration, BRABAR now offers an interactive, inclusive, and educational bra fitting experience that empowers young women to understand fit and feel confident in their choices.

About Brarista

Brarista is an AI solution for lingerie businesses, combining expert bra fitting accuracy with real-time personalisation. Its AI chatbot suite powers online bra fitting, product discovery, and lingerie education across leading e-commerce platforms. With a proven 3% return rate and a 10x ROI for retailers, Brarista is redefining the bra shopping journey, making comfort and confidence accessible to all.

Book a demo with us to find out how our bra fitting chatbot can revolutionise your business.