BRABAR Revolutionises Bra Shopping with Brarista’s AI Chatbot

Brarista is proud to announce its partnership with BRABAR, the US-based lingerie retailer known for its commitment to comfort and empowerment. This launch brings Brarista’s AI-powered bra fitting technology to BRABAR’s online store: an accessible, personalised tool designed especially for teens and young women shopping for their first wire-free bra.

At the heart of this launch is the Brarista Fit Chatbot, a seamless, brand-integrated AI assistant that helps BRABAR shoppers accurately find their size, receive personalised product recommendations, and access compassionate guidance on fit and care, all in one intuitive interface.

Wendy Herman, the founder of BRABAR, has long championed the mission to help girls feel comfortable in their own skin. This partnership brings that mission to life with cutting-edge AI that supports young shoppers at every stage of their journey.

Three core AI features support this launch.

First, Fit AI gives BRABAR customers access to an online bra fitting experience with over 80% size accuracy, reducing returns by up to 85%. Importantly, Fit AI is designed to work seamlessly across BRABAR’s dual sizing systems — both the S–M–L style and the traditional band and cup sizing ranging from AA to DDD/F. This cross-format compatibility ensures that the chatbot can provide personalised recommendations that translate effortlessly between sizing methods, catering to diverse customer preferences and making the fitting experience truly inclusive and intuitive.

Second, Style AI curates product suggestions based on each user’s breast shape, lifestyle, and support needs, guiding shoppers towards their ideal fit with ease and confidence.

Finally, Care AI manages customer queries with the same attention and empathy the BRABAR team is known for.

Brarista’s expansion from the EU into the US marks a significant step forward in redefining bra shopping for a global audience. With this integration, BRABAR now offers an interactive, inclusive, and educational bra fitting experience that empowers young women to understand fit and feel confident in their choices.

About Brarista

Brarista is the world’s first AI-powered bra-fitting chatbot platform designed specifically for lingerie retail. By merging advanced AI technology with professional bra-fitting expertise, Brarista revolutionises the online shopping experience and tackles the long-standing challenge of incorrect bra sizing, which affects 90% of consumers and drives dissatisfaction and sales drop-off.

Unlike generic chatbots or simple measuring tools, Brarista offers deep lingerie specialisation, combining professionally graded fitting quizzes, deep learning algorithms, and large language models to democratise expert fitting services at scale. It delivers round-the-clock, personalised, brand-agnostic sizing recommendations through B2B2C white-label software embedded directly within retailers’ websites, free to end-users. Brarista isn’t just another chatbot; it is transforming how an entire industry approaches one of its most persistent challenges.

Book a demo with us to discover how Brarista’s bra fitting chatbot can revolutionise your lingerie shopping experience.