Hey, it’s Bella here - founder and CEO of Brarista!

You may know is for our computer vision-based bra-fitting solution which we developed to provide an accurate fit for lingerie shoppers. I’m now thrilled to announce Brarista 2.0: our brand-new AI bra-fitting chatbot! We’ve been rethinking how we can better serve lingerie shoppers and retailers alike and Brarista 2.0 is the result. Harnessing our industry-leading expertise our chatbot serves as a personal lingerie shopping assistant.

 Today I’m giving you a peak behind-the-scenes here at Brarista to explain why we’ve decided to make this pivot. We’ve spent months testing, researching and conducting pilot programmes with amazing brands like Freedom Underwear, Something Wicked and Etam Groupe. It quickly became clear that there were 3 key aspects to consider when creating the new iteration of our flagship product:

1.        Changing user preferences: impatience and personalisation

Our initial focus when we started Brarista was to develop a computer vision technology accurate enough to help shoppers find their perfect intimatewear fit. But Klarna’s 2023 report revealed that getting the right fit wasn’t the only issue many shoppers – especially late millennials and Gen Z – were experiencing when shopping for lingerie.

Increasingly, today’s shoppers want a more personalised service with human-like expertise. They’re not looking to sift through endless web pages. Instead, they’re looking for curated, immediate response tailored to their needs, something our original solution didn’t fully capture.

2.        Retailer needs

Retailers are looking for more than fitting tools to help their customers. They’re also keen to cut customer service costs, particularly for repetitive tasks like answering FAQs or common fit queries. Our solution needed to evolve beyond fit and adopt a dual role as a customer support system.

3.        Operational challenges

On our end, we found that a heavy focus on R&D was limiting our ability to scale the value we delivered to clients. We needed a solution that was and impactful but also efficient at scale.

Brarista 2.0: Where fit meets innovation

Taking these learnings, we’re proud to introduce Brarista 2.0—the world’s first AI bra-fitting chatbot. Built to meet the ever-evolving needs of today’s shoppers and retailers, our AI-powered chatbot combines the best of technology and personalisation to revolutionise the lingerie shopping experience.

Brarista 2.0 goes beyond sizing recommendations, delivering real-time, personalised answers to shoppers’ fit and sizing questions whilst also serving as a cost-effective customer service tool for retailers. Here’s what makes it a game-changer:

• For shoppers:

  Our chatbot not only helps you find your perfect bra but also assists with any lingerie-related queries, from product recommendations to care instructions. It’s like having your personal lingerie expert available 24/7!
  
  

• For retailers:

  By automating repetitive fitting and customer service questions, our bespoke solution offers 10x the productivity of your already amazing customer service team, cutting costs and improving efficiency, especially during the high seasons. You can expect Brarista’s chatbot to enhance customer satisfaction by providing immediate, accurate responses completely customised to fit your brand’s recommendation protocols and tone of voice.

——

Want to see the magic in action? Head over to Lemonade Dolls where we just launched!

——

What’s next for Brarista?

We’ve been channeling all our energy into integrating our AI-fitting technology with our new chatbot, and we can’t wait for you to try it. We may be doing things a bit differently now but the mission behind Brarista remains unchanged since day 1: to democratise accurate and personalised bra-fitting services and revolutionise the lingerie-shopping experience using AI.

We’ve got so much more in store so stay tuned for updates. Here’s to the next chapter of Brarista—we can’t wait to share it with you!

——

If you’re curious to see our chatbot in action, book yourself a demo today.

Whether you’re a shopper searching for the perfect fit or a retailer looking to enhance customer engagement, Brarista 2.0 is designed with you in mind.